Rushing McCarl understands the pressures that business owners and in-house counsel face. Our lawyers have experience building businesses from the ground up, and that experience informs the solutions we provide. We believe in writing contracts that are clear, readable, and tailored to your needs.

Rushing McCarl’s partners are both startup founders, and we understand the legal and practical challenges new business owners face. We can protect your assets, make deals, and prevent disputes so that you can focus on what matters: satisfying your customers and growing your business.

Avoiding product-name trademark infringement
by Rushing McCarl LLP Jan. 03, 2022

In Cruise LLC et al v. Ford Motor Company,  No. 3:21-cv-05685 (N.D. Cal. July 23, 2021), two automobile companies butted heads over this trademark infringement. 

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Standing in consumer class actions: TransUnion LLC v. Ramirez
by Rushing McCarl LLP Dec. 16, 2021

The Supreme Court’s decision in TransUnion LLC v. Ramirez tightened standing requirements for consumer class actions.

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If you develop a character, copyright it
by Rushing McCarl LLP Nov. 24, 2021

Huffman v. Activision Publishing Inc. serves as a reminder that content creators should register copyrights for the personas and characters they develop.

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Innovation or Infringement: The Fine Line Between Marketing Strategy and Unfair Practices
by Rushing McCarl LLP Nov. 18, 2021

In Insurance King Agency, Inc. v. Digital Media Solutions, media giant DMS is alleged to have deceived consumers through their ad campaigns. Don’t make the same mistake.

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Sloppy Settlements: What Kim v. Tinder Means for Early Class Action Settlements
by Rushing McCarl LLP Oct. 08, 2021

The Ninth Circuit’s disapproval of a pre-certification class settlement involving Tinder signals that early class action settlements are likely to face greater scrutiny.

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Use Your Trademark From Day One: Social Technologies LLC v. Apple Inc.
by Rushing McCarl LLP Sep. 06, 2021

After the recent trademark case, Social Technologies LLC v. Apple Inc., companies should use trademarks commercially if they lose their registration.

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